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Marketing by the minute speakers

Marketing by the Minute On the Scene is a student-led podcast produced by the Western Washington University Marketing Program. Each episode features WWU marketing alumni who have started their own businesses, dissecting their journey into entrepreneurship, their current role, and the marketing skills they use in their everyday lives. This podcast is made specifically to connect successful alumni back to Western in hopes of inspiring current students in the marketing program. Tune in to see what you can do with your marketing degree.

The Marketing by the Minute Podcast

Season 3: After Class

Marketing by the Minute: After Class is a student-led podcast produced by the Western Washington University Marketing Program. This season will consist of 3 episodes featuring special guests from early, mid, and late career WWU Marketing alumni in order to explore the different stages and experiences a marketing student may go through after they graduate and start their careers. The goal of this podcast is to connect alumni back to WWU in hopes of inspiring current students in the marketing program. Tune in the explore the different stages of being a marketing alumni!

The Marketing by the Minute Podcast

Season 2: On the Scene

Marketing by the Minute: On the Scene is a student-led podcast produced by the Western Washington University Marketing Program. Each episode features WWU marketing alumni who have started their own businesses, dissecting their journey into entrepreneurship, their current role, and the marketing skills they use in their everyday lives. This podcast is made specifically to connect successful alumni back to Western in hopes of inspiring current students in the marketing program. Tune in to see what you can do with your marketing degree.

In this episode, Amelia Cook, a 2007 Western Washington University graduate, shares her story on becoming co-owner of Goodwinds Composites, a carbon and fiberglass manufacturer based in Mount Vernon, Washington. Amelia has a Bachelor of Arts degree in Honors History from Whitman College and a Masters in Business Administration from Western Washington University. Following jobs in the tourism and business development sectors, Amelia joined forces with her brother to found Goodwinds Composites in 2008. Goodwinds Composites serves a variety of industries, including aerospace, musical instruments, industrial equipment manufacturers, and sporting goods with structural composite rods and tubes and composites machining. In 2021, Goodwinds Composites products made it all the way to Mars as the landing gear on NASA’s Ingenuity Helicopter.

In this episode, Kurt Hartmaier, a 2004 Western Washington University graduate, shares his career journey to opening The Blue Abode Bar with his wife Katy. Kurt started out his career working for a running shoes company to pay homage to his other passion at the time, running, where he was a company sponsored athlete. He then joined Farmers Insurance for a while as an agent and later worked at RacerMate Inc. in sales and technical support. After these few jobs Kurt decided to go into bartending and restaurant management for a few years until he decided to combine his current role with his Marketing experience, and open The Blue Abode Bar. Kurt is the testament to the idea that interests and career changes happen, and are normal. His advice for soon-to-be graduates is to find your passion first because you can always combine your marketing degree with your passions. It also helps to have a wonderful partner alongside you.

Kurt Hartmaier
Cofounder of The Blue Room

In this episode, Ben Hodson, a 2021 Western Washington University graduate, shares his journey toward becoming one of the cofounders of The Blue Room, while working for IAJ Media as their social media manager. Ben has a background in music and art, his goal was to connect these passions with his major, Marketing, to create a space that reconnected and revived the art community as society opens back up. Throughout the podcast Ben talks about his journey of opening The Blue Room in a time of risk within the economy, yet he explains to current students that now is the time to take risks. Ben says that there is no time like the present to take risks, take them when you are young. You can always get another job, but if you never dive in, you’ll never know what could happen. Ben, being such a recent graduate, shows current students that there is so much potential after graduation to combine the skills you have learned with your passions and potentially do something you really love.

Ben Hodson
Cofounder of The Blue Room

Marketing by the Minute

season 1

“Marketing by the Minute” is a student-led podcast produced by the Western Washington University Marketing Program Media Lab. Each episode features outstanding WWU graduates sharing stories about their real life experience in the marketing industry. This podcast is made specifically for aspiring marketers who are brand new to the field and want to learn more. Tune in to explore what Marketing is, discover the impact it can have on our lives, and get inspired to make your mark.

In this episode, Nick Weaver, a 2015 Western Washington University graduate, shares his journey toward becoming a Product Owner and Business Analyst of Customer Systems at the financial technology company, InDebted. Nick had a background in business and a focus on digital marketing when he started pursuing his degree from WWU. His drive for learning relevant skills and embracing new technology resulted in earning his first job and led to the pivotal moment when he was offered his current position. Nick says he broke barriers in the FinTech realm using knowledge he acquired from the WWU Marketing Department. His advice for potential and current marketing students is to retain what they learn in college and try new things, even allowing themselves to fail, so they can continue growing throughout their career. Nick is currently working on updating communication systems for InDebted by finding solutions that will unify the company’s global communication strategy. Nick’s story is an excellent reminder that when we take advantage of every opportunity and push ourselves to continue growing at every level, we can enjoy a career full of meaning and excitement.

Nick Weaver
Product Owner and Business Analyst of Customer Systems at InDebted

In this episode, Elisabeth Jackson AKA "The Afro Coach"- 2014 Western Washington University Marketing graduate, dives into the world of operations management and strategizing. With her extensive experience in creating personalized business systems, Elisabeth knows how to streamline a business to make it sustainable, scalable, and successful. For her, being able to run a business without exhausting yourself is key to being successful and long-lasting. Elisabeth currently runs her own business, The Afro Coach, she is a System Strategist & Operations Consultant. Listen in to hear all of her tips for organization, management, and growth as it all stems back to her early days at Western Washington University.

Elisabeth Jackson
Systems Strategist, Consultant

In this episode, Ashley Hann - 2012 Western Washington University Marketing graduate with incredible experience in the marketing & branding industry - shares her Marketing journey and how she has launched and maintained her career as a branding and marketing strategist, coach, podcast host and a mission-driven entrepreneur. In her experience, accurately reflecting you or your brands message will make you the most money. Ashley can do it all, from entering the online space as a Marketing Director for ABC Shark Tank Mark Cuban Company to founding her own company, Ashley Hann Branding & Consulting.

Ashley Hann
CEO Ashley Hann Branding & Consulting